How Does The System Handle “Call Only” Ads?

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This article explains how the system handles call only ads

Call Only ads are ads which transfer to a phone number instead of a landing page.

Because Call Only ads transfer to a phone number our click tracking script on your landing page cannot track the click to record the IP and fill your click quotas.

However if you run both standard search ads and call only ads together in your campaigns, partial ad traffic is transferred to a landing page and our tracking script can partially register IP’s from your ads, helping to fill your click quotas and to reduce clicks and costs associated from your ads.